There’s no doubt video is the number one tool for increasing conversions. Internet marketers know this. Tai Lopez (Marketing Genius) ONLY uses one sales video and NO TEXT to sell his number ONE Clickbank product.
Tai has spent over $1 million on split testing cold traffic (they admit this online) to work out a landing page video maximized his conversions.
The retail company Zappos used video for product descriptions, increasing conversion on each product by 6-30%. They’re a $1.2 Billion company. If video works for Zappos it’s going to work for you.